Massanutten Association of REALTORS® Strategic Plan 2017-2020
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Massanutten Association of REALTORS®
Strategic Plan 2017-2020

Mission Statement: The Massanutten Association of REALTORS® provides benefits
that enable its members to serve their community with professionalism.

Technology

MAR members will have access to timely communication and education that contribute to their business success.

Create and maintain a user-friendly MAR website.
Accountability: Public Relations Committee
Timeline: Ongoing
Resources: Board of Directors, MAR Staff

Implement education courses on technology to MAR members.
Accountability: Member Services Committee
Timeline: 4th Qtr. 2017 and ongoing
Resources: Board of Directors, MAR Staff, Membership, Virginia REALTORS®, NAR

Continue to elevate MAR’s social networking presence as well as those of its members.
Accountability: Member Services Committee
Timeline: Ongoing
Resources: MAR staff, Public Relations Committee

Administration

MAR provides relevant benefits to their members while adhering to their fiscal responsibilities.

Investigate ideas to create or enhance revenue streams to the association.
Accountability: Budget and Finance Committee
Timeline: Ongoing
Resources: MAR Staff, Board of Directors

Explore avenues to increase the profitability of its publication through all communication medias.
Accountability: Public Relations Committee
Timeline: Ongoing
Resources: MAR Staff, Board of Directors

Develop a feasibility plan for MAR purchase and/or lease of a building.
Accountability: Building Committee
Timeline: 1st Qtr. 2018
Resources: Board of Directors, MAR Staff, Budget and Finance Committee

Design and implement a leadership program for future leaders of the association.
Accountability: Past Presidents
Timeline: 3rd Qtr. 2018
Resources: Board of Directors, MAR Staff, Virginia REALTORS®

Education

MAR will provide members with education and resources that will enable them to conduct business successfully, ethically, and professionally.

Maintain comprehensive annual broker management continuing education training.
Accountability: Member Services Committee
Timeline: Ongoing
Resources: MAR Staff, Virginia REALTORS®

Provide and support continuing education courses which are relevant to the current real estate trends and issues.
Accountability: Member Services Committee
Timeline: Ongoing
Resources: MAR Staff, Virginia REALTORS®

Collaborate with Brokers to encourage participation by agents in MAR’s educational programs.
Accountability: Member Services Committee
Timeline: Ongoing
Resources: MAR Staff, Members, Virginia REALTORS®

Investigate and promote offering a designations program(s) to the members as an added benefit.
Accountability: Member Services Committee
Timeline: 1st Qtr. 2019
Resources: MAR Staff, Virginia REALTORS®

Design and encourage innovated educational classes, not necessarily all continuing education, for members to participate.
Accountability: Member Services Committee
Timeline: 1st Qtr. 2018
Resources: MAR Staff, Board of Directors, Virginia REALTORS®, NAR

Advocacy

MAR encourages members to be involved in local, state and national advocacy issues that impact housing needs.

Expedite an email notification to member of local and county government agenda items relevant to real estate and property ownership.
Accountability: RPAC Committee
Timeline: Ongoing
Resources: MAR Staff, Virginia REALTORS®, Board of Directors

Create a public awareness program to disseminate information to the consumer regarding real estate issues, as needed.
Accountability: RPAC Committee
Timeline: 2nd Qtr. 2018
Resources: MAR Staff, Board of Directors, Virginia REALTORS®

Provide open forums for interviewing local and county political candidates.
Accountability: RPAC Committee
Timeline: 3rd Qtr. 2017
Resources: MAR Staff, Virginia REALTORS®, Board of Directors

Promote the value of RPAC through above the line dues billing and education members as to the importance of voting, acting and investing.
Accountability: RPAC Committee
Timeline: Ongoing
Resources: MAR Staff, Virginia REALTORS®, Board of Directors

Educate members of the value of RPAC by meeting and exceeding its RPAC goals and increased member participation in Virginia REALTORS® and NAR Calls for Action.
Accountability: RPAC Committee
Timeline: Ongoing
Resources: MAR Staff, Virginia REALTORS®, Board of Directors

Community Outreach

MAR shall educate the consumer on the role and mission of the REALTOR® brand through its community engagement.

Continue to provide market statistics and real estate trends using all social communications tools available to members and consumers.
Accountability: Public Relations Committee
Timeline: Ongoing
Resources: MAR Staff, Virginia REALTORS®, Board of Directors

Promote the value and professionalism of the REALTOR® brand.
Accountability: Public Relations Committee
Timeline: Ongoing
Resources: MAR Staff, Virginia REALTORS®, Board of Directors

Heighten community investment through organized events and/or fundraising for the benefit of local charitable/community organizations.
Accountability: Community Services Committee
Timeline: Ongoing
Resources: Membership, MAR Staff, Board of Directors

Create and endorse networking opportunities for members with local organizations and local surrounding REALTOR® associations.
Accountability: Community Services Committee
Timeline: 2nd Qtr. 2019
Resources: MAR Staff, Board of Directors